gyaru is a japanese fashion subculture that started around the 1990s. it associates trendy outfits with bold makeup.

Characteristics1

gyaru is a wide label encompassing several different styles with their own characteristics, so the specifics may vary.

  • heavy makeup emphasizing the eyes
  • light colored hair
  • flashy and trendy clothes

Styles

Brands

Footnotes

  1. https://galture.com/en/about/about.html ↩